IslamicMarkets is a global financial services platform headquartered in London, with an additional office in Kuala Lumpur. The company provides specialized resources, data, and tools tailored for Islamic finance professionals, offering a comprehensive ecosystem for education, networking, and market insights.

Problem

The initial website faced several challenges:

1. Lack of Clarity: The site's purpose and value proposition were not clear.
2. Overwhelming Content: Excessive pages and disorganized sections made navigation cumbersome.
3. Visual Inefficiency: A light-themed interface with inconsistent design elements did not reflect the brand's identity or enhance user experience.
4. Team and Help Pages: The traditional team page lacked a personalized touch, and the help sections were spread across multiple pages, creating friction for users.

Solution

To address these issues, a strategic redesign was undertaken:

1. Introduced a dark theme using the brand’s orange color palette for a modern and visually striking look.
2. Streamlined content by simplifying sections and consolidating pages for better usability.
3. Enhanced the header and navigation structure to improve discoverability and organization.
4. Reimagined the company team page with a clean layout, featuring senior members alongside illustrations of London and Kuala Lumpur to reflect global presence.
5. Consolidated the help sections of three products into a single, user-friendly page, complete with instructional videos and playlists.

Something Learned

The redesign of IslamicMarkets highlighted the importance of balancing creativity with practicality in UX/UI design. Working on the project underscored the value of:

• User-centric design: Simplifying navigation and content flow significantly improved user satisfaction.
• Visual storytelling: Leveraging illustrations and animations enhanced engagement while reflecting the company’s global identity.
• Collaboration: Partnering with cross-functional teams ensured the final design was both functional and visually compelling.

This project reinforced that thoughtful design can not only solve existing problems but also elevate a brand’s online presence.